NCERT Chapter Summary: Understanding Advertising

NCERT Chapter Summary: Understanding Advertising

1. What makes the consumer confused?

Sometimes there are two or more advertisements of a similar product of different brands. This makes the consumer confused, because it becomes difficult for him to differentiate between the same product of different brands.

2. Why do companies show the advertisements again and again?

There are so many advertisements in the market. This creates a pressure on the companies and they start showing the advertisements again and again to make it most popular.

3. Mention one drawback of advertisement

Drawback of advertisement is that it tends to promote a certain lack of respect for the poor.

4. Write the effects of advertisement

Advertisements attract the attention of the consumers and affect their choice of buying a product thereby increasing the sale of products.

5. What do you mean by social advertisements?

Social advertisements are advertisements made by the State or private agencies. These advertisements have a larger message for the society.

6. From where does the word branding originates?

Branding comes from cattle grazing. The cattle of different owners got mixed in ranches. To identity the cattle, their owners started to mark their cattle with the owner’s sign with hot iron, this was called branding.

7. What is brand value?

Brand value refers to the identification associated with a product created through the process of advertisement.